Bularri Muurlay Nyanggan Aboriginal Corporation (BMNAC) believe that language doesn’t simply convey words, but provides a deeper understanding of one’s land and culture. That is the reason why they have developed a range of award-winning Aboriginal tourism businesses connecting visitors to the language and culture of the Gumbaynggirr Nation. All profits of these businesses have been reinvested into the corporation, leading to the creation of the first NSW school to teach children in both English and their local
Indigenous language in 2022 and further development of the Aboriginal tourism offerings thanks to new funding sources.
Keywords: Tourism Action Plan, Intangible heritage, Respecting authenticity, Indigenous intellectual property Aboriginal tourism Keeping indigenous languages alive, educating children, cultural education, cultural preservation, revitalising culture, aboriginal cultural awareness