The best ranked attraction on TripAdvisor for Maribor and Guiness Worl Record holder is a 450 year old grapevine. To promote this cultural heritage of the destination in a sustainable way without possibly risking the safety of the grapevine, Maribor took a digital approach. Visitors can now learn about the History of the Old Vine through an interactive VR experience. This has now become a popular activity for young travellers and families.
Keywords: Digitisation of activities, Promoting cultural heritage, Modern technology, Preserving heritage Cultural tourism Tangible cultural heritage, Intangible heritage, Respecting authenticity