Becoming the World’s Oldest Vine.

The best ranked attraction on TripAdvisor for Maribor and Guiness Worl Record holder is a 450 year old grapevine. To promote this cultural heritage of the destination in a sustainable way without possibly risking the safety of the grapevine, Maribor took a digital approach. Visitors can now learn about the History of the Old Vine through an interactive VR experience. This has now become a popular activity for young travellers and families.

Keywords: Digitisation of activities, Promoting cultural heritage, Modern technology, Preserving heritage Cultural tourism Tangible cultural heritage, Intangible heritage, Respecting authenticity

Maribor - SLOVENIA - Slovenia Green Award - Silver

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