The polluted beach and seaside area in Minamichita town have been tackled by cleaning up activities and raising awareness to all relevant stakeholders. Significant results include the reduction in waste emission, food waste and the increase in waste separation.
Keywords: Visitor behaviour at sensitive sites, Nature conservation, Littering, Managing tourism impacts on culture Developing sustainable tourism, Beach clean-ups, Sand art Promoting clean beaches, Raising awareness of pollution, Reducing food waste
