In Playa del Carmen live a variety of very inspiring people that try their best to promote sustainability efforts in their every day lives. This is to preserve th beautiful destination with all its biodiversity, To protect the caves, the underground rivers, the jaguars, and the bees. However, what still remains to be solves is how can the authoritised be made aware that the treasures of the destination need to be preserved?
Keywords: Nature conservation, Natural resource protection, Wildlife protection, Promoting local products and services Ecotourism local heros, local preservation activities, residents involvement in preservation and conservation
