As part of the creation of a tourism product in Madidi-Pampas, a protected area got created to conserve an protect biodiversity. To achieve both the objectives of the protected area and welcome more visitors to the destination, several strategic actions had to be implemented, including an analysis of the market, the development of products and the ensurance to comply with sustainability criteria. This process resulted in the creation of different attractions, offering something for everyone.
Keywords: Tourism strategy, Tourism content, New tourism product Destination Management Policy or Strategy
