Political leadership and initiatives to empower local communities, fostering innovation and entrepreneurship to develop sustainable tourism. Delivering the tools to inhabitants so they become the main actors in the development of the Villa Cerro Castillo, boosting their destination. This initiative is an example of public-private partnerships that directly benefit the local community, creating a tourism the becomes a a real option for local well-being.
Keywords: Tourism Action Plan, Nature conservation, Community involvement in planning, Resident engagement and feedback, Stakeholder contributions Developing sustainable tourism incooperation residents’ visions, tourism development, acitive citizen participation, student support, community projects, promoting tourism enterprises